If you have physical location, it’s smart to be on top of these geotags as much as possible. You can even sweeten the deal by offering some type of exclusive discount for them and anyone they bring with them. If a person has a few thousand followers, but they’re engaged and local, it could be worth reaching out just to let them know about your event and invite them to come by. Remember, an “influencer” doesn’t always mean celebrity. Then DM them to see if they’re interested in working together. Recent posts with the most engagement will show up under the “Top Posts” section.įrom here, you can simply go through all of the posts and see which users would be a good match for your brand. Your search results will display the latest posts geotagged with that specific location. Here’s how.įirst, open up Instagram and head to the search tab. You can use Instagram geotags to find people in your area that are influential. Let’s say you’re a new salon in Chicago near Millennium Park, and you want to get the word out about an upcoming event you’re hosting. This will give you a good idea of how big of a reach your brand has on the social network. To get started, do a simple search of your brand name, branded hashtags, physical store locations and anything else closely related to your brand on Instagram. You can do a super quick search to see when and where customers mention your brand.

Here are a few ways to use Instagram geotagging to better engage your users and get more people following your content: Locate Your Customers & See Who’s Geotagging Youįirst thing’s first, try to find where your customers are talking about you the most on Instagram. It’s then up to users to follow and have their favorite content appear in their feed. Instagram makes it simple to engage, like and most importantly, discover new content. This is due to the network’s visual nature, but also because of the ease of use. 1/4 of social media influencers claim Instagram is the best network for creating influencer strategies. People search for businesses, locations and trends all the time on Instagram. Ways to Engage Users Through Instagram Geotag Geolocations are gathered from the physical location of your mobile device, which allows users to store or tag their content to those coordinates. An Instagram is the specific location, down to the latitude and longitude, of where you’ve stored your Instagram content.